What is the GDPR? The GDPR is the new European General Data Protection Regulation (GDPR). The GDPR adapts the previous Data Protection Directive (as of 1995) to the digital age by modernizing and updating it. How is personal data handled today? The requirements are laid down in the GDPR. The GDPR entered into force on May 25th 2018. It applies uniformly throughout the EU.
What is personal data?
Personal data is information about a user, which enables, for example, conclusions to be made as to who the user is. Personal data includes information such as name, date of birth, email addresses, social security numbers, bank data, and online data. Physical characteristics such as gender or dress size may also be processed. How personal data must be handled is regulated by the GDPR.
What does GDPR mean?
In Germany, the English term “General Data Protection Regulation” (GDPR for short) is often used instead of the German term “Datenschutzgrundverordnung” (DSGVO).
Who is affected by the GDPR?
The GDPR affects all companies that have a branch in the EU and/or process data of EU citizens. This includes Wyden as well as customers in the EU that work with Wyden.
Why does the GDPR also affect Swiss companies?
If a Swiss company also has a registered office in the European Union (EU) or — which happens much more often — if a company processes personal data of EU citizens, then the GDPR also affects this company.
What advantages does the GDPR offer users?
The new regulation gives users more control over their personal data. The GDPR contains principles and rights for users with regard to how their information such as names, birth dates, email addresses, social security numbers, bank data, online data as well as physical characteristics such as gender or dress size may be processed.
What does the GDPR mean for the companies?
The GDPR makes companies more responsible and requires more detailed documentation on how personal data is processed.
Responsible authority in the sense of the data protection laws, in particular the EU data protection Basic Regulation (GDPR) is:
Telefon: +41 44 291 14 85
In cooperation with our hosting providers, we strive to protect the databases as well as protect against possible unauthorized access, loss, misuse or counterfeiting.
Please note that data transmission over the Internet (for example, when communicating by e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.
By using this website, you consent to the collection, processing and use of data as described below. This website can be visited without registration. This data such as pages called or name of the retrieved file, date and time are stored on the server for statistical purposes, without this data are directly related to your person. Personal data, in particular name, address or e-mail address are collected as far as possible on a voluntary basis. Without your consent, the data will not be passed on to third parties.
This website uses SSL encryption for security reasons and to protect the transmission of sensitive content, such as the requests you send to us as the site operator. An encrypted connection is indicated by the browser’s address bar changing from “http: //” to “https: //” and the lock icon in your browser bar. If SSL encryption is enabled, the data you submit to us cannot be read by third parties.
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent.
If you would like to receive the newsletter offered on this website, we need an e-mail address from you, as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive the newsletter. Further data is not collected. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties. You can revoke your consent to the storage of data, the e-mail address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.
This website uses Google Conversion Tracking. If you have reached our website via an advertisement sent by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on a Google-served ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie have not expired, we and Google may recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users.
If you do not want to participate in the tracking, you can refuse the required setting of a cookie – for example, via a browser setting that generally deactivates the automatic setting of cookies or set your browser to block cookies from the domain “googleleadservices.com”.
Please note that you are not allowed to delete opt-out cookies as long as you do not want to record measurement data. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.
Using Google reCAPTCHA
This website uses the reCAPTCHA service of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). The query is for the purpose of distinguishing whether the input is made by a human or by automated machine processing. The query includes the sending of the IP address and possibly other data required by Google for the service reCAPTCHA to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of this service. The IP address sent by your browser as part of reCaptcha will not be merged with other data provided by Google. If necessary, your data will also be transmitted to the USA. For data transfers to the US, there is an adequacy decision of the European Commission, the “Privacy Shield”. Google participates in the “Privacy Shield” and has submitted to the specifications. By pressing the query, you consent to the processing of your data. Processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out based on the consent until the revocation.
This site uses features of Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, United States. When you visit our pages with Twitter plug-ins, a connection is established between your browser and Twitter’s servers. Data is already being transmitted to Twitter. If you have a Twitter account, this data can be linked to it. If you do not wish to associate this data with your Twitter account, please log out of Twitter before visiting our page. Interactions, especially clicking on a “re-tweet” button will also be shared with Twitter. Find out more at https://twitter.com/privacy.
Privacy Statement for LinkedIn
This website uses features of the LinkedIn network. Provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States. Each time you visit one of our pages that includes LinkedIn features, it will connect to LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. If you click LinkedIn’s “Recommend Button” and are logged in to your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and their use by LinkedIn.
For more information, see the LinkedIn privacy statement at: https://www.linkedin.com/legal/privacy-policy
Questions to the data protection officer
Source: Data Protection Generator by SwissAnwalt
(Datenschutz-Generator von SwissAnwalt – www.swissanwalt.ch)