Privacy Policy

Date: 21.10.2025 

 

Introduction 

Wyden AG (“Wyden”, “we”, “our”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our website or services. Depending on the context, Wyden acts either as a Data Controller (when determining how and why data is processed) or as a Processor/Sub-Processor (when processing data on behalf of a customer).

We comply with the Swiss Federal Act on Data Protection (FADP), the General Data Protection Regulation (GDPR), and other applicable privacy laws. 

 

Personal data we may collect 

We may collect the following categories of personal data:

• Identification data (name, email address, company, job title, phone number).

• Account and service data (login credentials, service usage logs, preferences).

• Payment and billing data (if applicable).

• Technical and usage data (IP address, browser type, operating system, pages visited, referring URLs, device identifiers).

• Marketing and communication data (newsletter subscriptions, preferences, interaction with campaigns).

• Cookies and analytics data (see Section below). 

If you provide us with personal data of others, you are responsible for ensuring you have the legal right to do so. 

 

How we use personal data  

We use your personal data to: 

Purpose	Legal Basis (GDPR Art. 6 / FADP)
Provide and manage our services	Performance of a contract
Operate and improve our website	Legitimate interests
Communicate with you and respond to inquiries	Legitimate interests / Consent
Send marketing communications & newsletters	Consent
Comply with legal and regulatory obligations	Legal obligation
Conduct analytics and market research	Legitimate interests
Protect our systems, detect fraud or misuse	Legitimate interests / Legal obligation

 

Cookies and Analytics 

Our website uses cookies and similar technologies to: 

• ensure the site functions correctly, 

• understand how visitors use the site, and 

• improve user experience and marketing relevance. 

We may use third-party tools such as Google Analytics or HubSpot for aggregated usage analysis. Where required, we request your consent for non-essential cookies via our cookie banner. You can change or withdraw your cookie preferences at any time through your browser settings or our cookie-consent tool. 

 

When we share your personal data 

We may share personal data with:

• Customers (Data Controllers), where we act as a Processor or Sub-Processor.

• Service providers and sub-processors (e.g., hosting, analytics, CRM, support tools) bound by contractual data-processing agreements or contractual agreement with customers.

• Affiliates or partners assisting us in delivering services under strict confidentiality.

• Authorities or regulators when required by law.

We do not sell or rent your personal data. 

 

Data Retention 

We retain personal data only as long as necessary for the purposes described in this policy or as required by law (e.g., accounting or regulatory obligations). When data is no longer needed, it will be securely deleted or anonymized 

 

Your Rights 

Under the GDPR and FADP, you have the right to: 

• Access your personal data. 

• Request correction or deletion. 

• Restrict or object to processing. 

• Withdraw consent at any time (for consent-based processing). 

• Request data portability. 

• Lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC) or your local supervisory authority.

To exercise your rights, please contact us as outlined below. 

 

Privacy requests and contacts 

For further information about our Privacy Policy or practices, or to raise any privacy requests or complaints in relation to your data, please contact us using the following methods: 

• Privacy Officer: Marc Heissenbüttel, COO and Data Protection Officer

• Email: marc.heissenbuettel@wyden.io or info@wyden.io

• Phone: +41 44 291 14 85

• Mailing Address: Wyden AG, Letzigraben 89, 8003 Zurich, Switzerland 

 

Updates to this policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The latest version will always be available on our website, with the effective date indicated above.